Indie Lee is a clean beauty skincare brand founded in 2010 by Indie Lee, a wellness advocate and autoimmune survivor. Inspired by a life-changing medical experience, she created the brand to redefine high-performance skincare using ethically sourced, plant-derived ingredients blended with advanced scientific formulation.
The brand offers targeted solutions for brightening, hydration, clarity, and anti-aging, with bestsellers like the Brightening Cleanser, CoQ-10 Toner, Squalane Facial Oil, Brightening Cream, and Purifying Face Wash. Each product is cruelty-free, fragrance-free, vegan, and formulated without harmful ingredients—designed to be safe, effective, and environmentally conscious.
Indie Lee also champions wellness education through initiatives such as Autoimmune Awareness and the Coming Clean podcast, which promotes mindful skincare and holistic self-care. In 2024, the brand joined American Exchange Group, expanding its global reach while maintaining its clean beauty ethos.
In April 2025, Indie Lee launched the Bronzing Drops in the Hints Collection—a water-based serum that delivers a customizable, sun-kissed glow without UV exposure. Enriched with avocado oil, niacinamide, squalane, aloe, and vitamin E, the formula hydrates, improves skin texture, and evens tone, offering a skin-care-meets-makeup hybrid experience.
Why Indie Lee stands out:
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Pioneer in clean skincare blending plant-based actives with scientific innovation.
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Award-winning, dermatologist-approved bestsellers for multiple skin concerns.
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Innovative launches like Bronzing Drops for safe, radiant glow.
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Commitment to skin health, environmental safety, and transparent formulas.
Indie Lee resonates with eco-conscious beauty lovers seeking ethical, effective skincare that elevates both complexion and confidence through safe, purposeful formulations. |
